Dose of Reality: Partner Materials

Promote the Dose of Reality initiative through outdoor advertising. Use one of the billboard designs below. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these billboards.

Promote the Dose of Reality initiative in church bulletins, employee/company newsletters, organization newsletters, and/or through email blasts. Use one of the drop-in articles below. If you have questions or concerns about these drop-in articles, send an email to dhsopioids@dhs.wisconsin.gov.

Prevent opioid harm. It starts with real talks.

Now, more than ever, it is time to talk about opioids, including prescription painkillers, heroin, and fentanyl. Deaths from opioid overdoses are at an all-time high in Wisconsin. Go to doseofrealitywi.gov for information to prevent and reduce the risks of opioid use through real talks or open and honest conversations about the dangers. The Dose of Reality website also features information on how to provide support to people you care about before risks develop, and how to get help to those who need it. The Dose of Reality website is a product of the Wisconsin Department of Health Services and the Wisconsin Department of Justice.

Wisconsin's response to the opioid epidemic includes new Dose of Reality

Opioids are powerful drugs. Prescription painkillers, heroin, and fentanyl are responsible for more deaths in Wisconsin each year than car crashes. While opioids are powerful drugs, there is something more powerful than opioids: All of us. That's Wisconsin's new Dose of Reality. Together, we can reduce the dangers of opioids and their impacts on our communities. It starts with real talks. Real talks are open and honest conversations about the harms of opioids. They create supportive communities where prevention, hope, and recovery can happen. Get tips to start talking and more at doseofrealitywi.gov.

Let's start talking about opioids

Real talks about opioids can make a real difference. Having open and honest conversations with your family and friends about prescription painkillers, heroin, and fentanyl can be tough, but it may be the most important thing you do. The support offered through real talks can save lives. Get tips to start talking and more at doseofrealitywi.gov. The Dose of Reality website is a product of the Wisconsin Department of Health Services and the Wisconsin Department of Justice.

Promote the key messages of the Dose of Reality initiative by sharing these flyers and handouts. If you have questions or concerns about these flyers and handouts, send an email to dhsopioids@dhs.wisconsin.gov.

Resources for Supporting Your Loved One In Recovery, P-03594 (PDF)
This two page document is for family members and friends of people with an opioid use disorder. It provides tips on how to support someone in their journey to recovery.

Promote the Dose of Reality initiative on your personal, business, and/or organization's Facebook page. Use the posts below. If you have questions or concerns about these social media posts, send an email to dhsopioids@dhs.wisconsin.gov.

Instructions

1. Download/save the image to your device.
2. Upload the image to your Facebook page.
3. Use the text above the image to complete the post.

Have real talks (Download have a real talks image)
Real talks about #opioids can make a difference. Don't worry, they are easier than you think. Save a life. Get #talk tips and more at doseofrealitywi.gov. #DoseofRealityWI

Connect with people (Download connect with people image)
Preventing #opioid harm takes real talks, from all of us. We can all connect with those who need help. Talk tips and more at doseofrealitywi.gov. #DoseofRealityWI

Promote the importance of carrying naloxone through advertising on websites. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these banner ads/digital display ads/online ads.

When placed, direct these ads to: https://www.dhs.wisconsin.gov/opioids/safer-use.htm#naloxone

Sizes available (in pixels)

• 300 x 250
• 300 x 600
• 728 x 90
• 320 x 50
  (mobile advertising)

These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.

Promote the importance of carrying naloxone through outdoor advertising. Use one of the billboard designs below. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these billboards.

These billboards are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.

Promote the importance of carrying naloxone by sharing these flyers/handouts and placing these posters in your community. If you have questions or concerns about these flyers/handouts/posters, send an email to dhsopioids@dhs.wisconsin.gov.

(Wallet Card) Signs of an Overdose/How to Administer Nasal Naloxone, P-03094

This wallet card provides an overview of the signs of an opioid overdose and how to administer nasal naloxone. Email us to obtain a version of this document ready to be printed by a professional print shop.

• English (PDF)
• Spanish (PDF)
• Hmong (PDF)

(11"x17" Poster) Signs of an Overdose/How to Administer Nasal Naloxone, P-03094A

This 11"x17" poster provides an overview of the signs of an opioid overdose and how to administer nasal naloxone. Email us to obtain a version of this document ready to be printed by a professional print shop.

• English (PDF)
• Spanish (PDF)
• Hmong (PDF)

(8.5"x11" Poster) Signs of an Overdose/How to Administer Nasal Naloxone, P-03094B

This 8.5"x11" poster provides an overview of the signs of an opioid overdose and how to administer nasal naloxone. Email us to obtain a version of this document ready to be printed by a professional print shop.

• English (PDF)
• Spanish (PDF)
• Hmong (PDF)

Promote the importance of carrying naloxone through ads on local radio stations and streaming audio services. Use the files below. If you have questions or concerns about these radio/streaming ads, send an email to dhsopioids@dhs.wisconsin.gov.

• Version 1 (:15 English)
• Version 2 (:15 English)

These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.

Promote the importance of carrying naloxone on your personal, business, and/or organization's Facebook page. Use the posts below. If you have questions or concerns about these social media posts, send an email to dhsopioids@dhs.wisconsin.gov.

Instructions

1. Download/save the image to your device.
2. Upload the image to your Facebook page.
3. Use the text above the image to complete the post.

Carry - Post 1 (Download Facebook post 1 image)
People all across Wisconsin are choosing to step up and help prevent fatal opioid overdoses. You can, too! Carry `naloxone. Find naloxone near you: https://www.dhs.wisconsin.gov/opioids/safer-use.htm#naloxone #naloxone #opioids #DoseofRealityWI

Carry - Post 2 (Download Facebook post 2 image)
Carrying just a few small doses of naloxone can provide so much hope. It’s available, simple to use—and lifesaving. Get yours: https://www.dhs.wisconsin.gov/opioids/safer-use.htm#naloxone #naloxone #opioids #DoseofRealityWI

Carry - Post 3 (Download Facebook post 3 image)
With life—there’s always hope. Step up and choose to be the difference if an opioid overdose occurs. Naloxone can save lives. Find naloxone near you: https://www.dhs.wisconsin.gov/opioids/safer-use.htm#naloxone #naloxone #opioids #DoseofRealityWI

Carry - Post 4 (Download Facebook post 4 image)
Your bag. Your fanny pack. Your favorite jacket. You can always bring hope anywhere you go. Help save lives—carry naloxone. Get it today: https://www.dhs.wisconsin.gov/opioids/safer-use.htm#naloxone #naloxone #opioids #DoseofRealityWI

Reverse an opioid overdose (Download Facebook reverse an opioid overdose image)
Anyone can save a life by carrying naloxone. It is safe and easy to give to reverse an opioid overdose. Learn more at https://www.dhs.wisconsin.gov/opioids/safer-use.htm#naloxone #naloxone #opioids #DoseofRealityWI

The images for the social media posts with English text are available with text in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.

Promote the importance of carrying naloxone with ads placed on city buses. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these transit ads.

These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.

Promote the importance of carrying naloxone/NARCAN® by sharing these videos during community events and on social media. If you have questions or concerns about these videos, send an email to dhsopioids@dhs.wisconsin.gov.

Promote the use of fentanyl test strips through advertising on websites. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these banner ads/digital display ads/online ads.

When placed, direct these ads to: https://www.dhs.wisconsin.gov/opioids/facts.htm#fentanyl

Sizes available (in pixels)

• 300 x 250
• 300 x 600
• 728 x 90
• 320 x 50
  (mobile advertising)

These advertisements are available in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.

Sizes available (in pixels)

• 600 x 800
• 768 x 1366
• 840 x 400
• 1400 x 400

Sizes available (in pixels)

• 1024 x 768
• 1080 x 1920
• 1920 x 1080

Promote the use of fentanyl test strips by handing out this flyer in your community. If you have questions or concerns about this flyer, send an email to dhsopioids@dhs.wisconsin.gov.

Fentanyl Test Strip Instructions, P-03360A (PDF)
This flyer provides instructions on how to use fentanyl test strips. It is only available in English.

Fentanyl: What is it? P-03608 (PDF)
This fact sheet provides an overview of fentanyl, signs of a fentanyl overdose, and steps people can take to respond to a fentanyl overdose. It is only available in English.

Promote the use fentanyl test strips on your personal, business, and/or organization's Facebook page. Use the posts below. If you have questions or concerns about these social media posts, send an email to dhsopioids@dhs.wisconsin.gov.

Instructions

1. Download/save the image to your device.
2. Upload the image to your Facebook page.
3. Use the text above the image to complete the post.

Invisible (Download Facebook invisible image)
You can't see, taste, or smell fentanyl--and a tiny amount can take you out. Protect yourself from an overdose and check every dose of drugs not purchased from a licensed pharmacy. Find fentanyl test strips near you: https://www.dhs.wisconsin.gov/opioids/facts.htm#fentanyl #DoseofRealityWI #Fentanyl

Test (Download Facebook test image)
Fentanyl doesn't mix evenly in drugs. It clumps in totally random ways. Be safe. Use fentanyl test strips to check every dose of drugs not purchased from a licensed pharmacy. Find fentanyl test strips near you: https://www.dhs.wisconsin.gov/opioids/facts.htm#fentanyl #DoseofRealityWI #Fentanyl

Legal (Download Facebook legal image)
Fentanyl test strips are legal in #Wisconsin. Illegally manufactured #opioids like fentanyl are tied to the majority of opioid overdose deaths in Wisconsin. Learn how to use fentanyl test strips, the easiest and fastest way to detect the presence of this dangerous synthetic opioid: https://www.dhs.wisconsin.gov/opioids/facts.htm#fentanyl #DoseofRealityWI #Fentanyl

The images for the social media posts with English text are available with text in Spanish. Contact dhsdcts@dhs.wisconsin.gov to get the files.

Promote the use of fentanyl test strips by sharing this video on social media; as an advertisement at movie theaters, on streaming video services, and on TV; and during community events. If you have questions or concerns about these videos, send an email to dhsopioids@dhs.wisconsin.gov.

Promote medications for opioid use disorder through advertising on websites. Send an email to dhsopioids@dhs.wisconsin.gov to get the files for these banner ads/digital display ads/online ads.

When placed, direct these ads to: https://www.dhs.wisconsin.gov/opioids/treatment-recovery.htm#moud

Sizes available (in pixels)

• 300 x 250
• 728 x 90

Promote medications for opioid use disorder through outdoor advertising. Send an email to dhsopioids@dhs.wisconsin.gov to get the design file for this billboard.

Promote medications for opioid use disorder on your personal, business, and/or organization's Facebook page. Use the post below. If you have questions or concerns about this Facebook post, send an email to dhsopioids@dhs.wisconsin.gov.

Instructions

1. Download/save the image to your device.
2. Upload the image to your Facebook page.
3. Use the text above the image to complete the post.

Opioid use disorder is a chronic health condition. Learn how therapy—plus medications—can support your recovery journey: https://www.dhs.wisconsin.gov/opioids/treatment-recovery.htm#moud #DoseofRealityWI #MOUDs #RecoveryIsPossible

(Download courage, support, and meds image)

Promote medications for opioid use disorder by sharing these videos during community events and on social media. If you have questions or concerns about these videos, send an email to dhsopioids@dhs.wisconsin.gov.

:15 videos

Promote safe medication disposal/drug take back with email messages tailored for specific audiences. Use the text below. If you have questions or concerns about these email messages, send an email to dhsopioids@dhs.wisconsin.gov.

Audience: Family, friends, co-workers

This email is intended to be sent by anyone to their family, friends, and co-workers.

Email subject line:
Safe medication disposal saves lives

Email text:
Hey! I know you have unused and expired medications in your home. Please consider taking these medications to a safe disposal site in your community. Depositing your unused and expired medications at a drop box saves lives by preventing these medications from falling into the wrong hands. Throwing these medications in the trash or dumping them down a drain damages our environment. You can find a collection site near you open year-round at doseofrealitywi.gov.

[NAME OF SENDER]

Audience: Funeral directors

This email is intended to be sent by a health and human services agency or a substance use prevention coalition to local funeral directors.

Email subject line:
Promote safe medication disposal

Email text:
Please help us promote safe medication disposal in [NAME OF COMMUNITY]. Families grieving the loss of a loved one should know the importance of safe medication disposal. Depositing a loved one's leftover prescription and and over-the-counter medications at a local collection site saves lives by preventing these medications from falling into the wrong hands. Throwing these medications in the trash or dumping them down a drain damages our environment.

[NAME OF COMMUNITY] has easy and convenient options for the safe disposal of leftover medications. Year-round collection sites are available at [INFORMATION ABOUT LOCATIONS]. There are also Drug Take Back Day events every spring and fall in communities across Wisconsin.

For more information on safe medication disposal and resources you can share with your clients, visit doseofrealitywi.gov.

Thank you for your support and partnership in keeping [NAME OF COMMUNITY] safe and healthy.

Sincerely,
[NAME OF SENDER]
[TITLE OF SENDER, IF APPLICABLE]
[NAME OF AGENCY/ORGANIZATION]

Audience: Grieving families

This email is intended to be sent by funeral directors to clients.

Email subject line:
Safe medication disposal

Email text:
It can be hard to get a handle on everything that needs to be done while grieving the loss of a loved one. However, one important task you’ll need to do is safely disposing of your loved one’s prescriptions and over-the-counter medications. Understandably, this usually isn’t at the top of your to-do list. But safe disposal saves lives by preventing dangerous medications from falling into the wrong hands or damaging our environment.

Luckily, Wisconsin has easy and convenient options for the safe disposal of leftover medications. When you’re ready, you can dispose of the medications you’ve collected at one of the many convenient permanent drop boxes around the state. There are also Drug Take Back Day events every spring and fall in communities across Wisconsin.

To learn more about all your safe medication disposal options, visit doseofrealitywi.gov.

Sincerely,
[NAME OF SENDER]
[NAME OF BUSINESS]

Audience: Real estate agents

This email is intended to be sent by a health and human services agency or a substance use prevention coalition to local real estate agents.

Email subject line:
Promote safe medication disposal

Email text:
Please help us promote safe medication disposal in [NAME OF COMMUNITY]. People selling a home should know the importance of medication security and safe disposal options. Locking up prescription and over-the-counter medications during open houses and depositing unused and expired drugs at a local collection site saves lives by preventing these medications from falling into the wrong hands. Throwing these medications in the trash or dumping them down a drain damages our environment.

[NAME OF COMMUNITY] has easy and convenient options for the safe disposal of leftover medications. Year-round collection sites are available at [INFORMATION ABOUT LOCATIONS]. There are also Drug Take Back Day events every spring and fall in communities across Wisconsin.

For more information on safe medication disposal and resources you can share with your clients, visit doseofrealitywi.gov.

Thank you for your support and partnership in keeping [NAME OF COMMUNITY] safe and healthy.

Sincerely,
[NAME OF SENDER]
[TITLE OF SENDER, IF APPLICABLE]
[NAME OF AGENCY/ORGANIZATION]

Audience: Homesellers

This email is intended to be sent by real estate agents to clients selling a home.

Subject line:
Getting ready for your open house? Don’t forget this.

Email:
Showing your home to prospective buyers is an exciting time. It means things are moving, and you’re one step closer to selling your home. You’re doing all the right things to ensure your home shows its best. Everything is clean from top to bottom, clutter is organized, and the rooms are perfectly staged. You’ve even remembered to secure all your valuables. But what about your medicine cabinet?

Sellers often forget to remove or safely secure their prescriptions and other medications. But this is equally as important as protecting your other valuables and personal information. Why? Because the last thing you want is your medications ending up in the wrong hands, where they can potentially cause harm.

As your agent, we do our best to establish great relationships with buyers, sellers, and other real estate professionals. But we may not always know everyone who comes to see your home. So remember to keep your prescriptions and medications secure. All you need is a lockable drawer or a secure box. You could even use the trunk of your car.

One last thing! This is a great opportunity to get rid of unused and expired medications before moving. Safe disposal saves lives, and Wisconsin offers many safe disposal options near you. Learn about all your options at doseofrealitywi.gov.

Sincerely,
[NAME OF SENDER]
[NAME OF BUSINESS]

Promote safe medication disposal/drug take back with an op-ed in local newspaper(s) or features in church bulletins, employee/company newsletters, and organization newsletters. Use the text below. If you have questions or concerns about this item, send an email to dhsopioids@dhs.wisconsin.gov.

Wisconsin is stepping up to save lives through safe drug disposal

Almost every home has one—that cabinet or drawer filled with prescriptions and other medications. And if yours is like most, it probably contains a few things you didn’t know you had, or no longer need. And that can have serious consequences.

More than 2.9 million opioid prescriptions are written every year in Wisconsin. That’s right, 2.9 million! And when unused and expired medications start to pile up, it’s easy for them to fall into the wrong hands. Far too often, medications that get overlooked cause unintended harm or become a gateway to misuse.

Luckily, Wisconsinites are known for taking care of each other. And that’s precisely what we’ve been doing. Wisconsin has continually been a leader in collecting unused and expired medications during national drug take back days. In the past, upwards of 100,000 pounds of medications have been collected in a single year. That’s the same weight as two full-sized snowplows you see clearing our Wisconsin roads every winter. But the most important part of the collection effort is a statistic impossible to measure—the lives potentially saved with every safe disposal. And make no mistake—safe disposal saves lives.

This year, we are calling on more Wisconsinites to do their part to help protect our families, friends, and great communities.

How do you get started?
Easy! Just open your medicine cabinet, gather what you no longer need, remove or cover up prescription or personal information, and put them in a zip-top bag.

What next?
Simply choose a safe disposal option that’s best for you. Drug Take Back Days are held twice a year in communities throughout Wisconsin; once in April and again in October. If you can’t make it, many permanent drug drop boxes are available year-round across the state in convenient locations like pharmacies and police stations.

If you’d like to learn more about safe medication disposal and all available options, visit doseofrealitywi.gov.

Promote safe medication disposal/drug take back by handing out materials in your community and posting information in public places. Use the flyers and posters below. If you have questions or concerns about these flyers and posters, send an email to dhsopioids@dhs.wisconsin.gov.

Flyers (8.5" x 11")

These flyers are available in English, Hmong, and Spanish.

Keep a Grip on Your Meds, P-03216
This flyer is intended for college students. It provides medication safety tips and information on how to safety dispose of medications.

Safe Disposal Saves Lives, P-03103
This flyer highlights safe medication disposal options that are available year-round.

Drug Take Back Day - One Location, P-03103A
This flyer provides a space to highlight the event location, address, date/time, and host of a Drug Take Back Day event.

Drug Take Back Day - Multiple Locations, P-03103B
This flyer provides a space to highlight multiple Drug Take Back Day event locations.

Posters (11" x 17")

These posters are available in English, Hmong, and Spanish.

Drug Take Back Day - Day Promotion, P-03101
This poster provides a space to highlight the event location, address, date/time, and host of a Drug Take Back Day event.

Drug Take Back Day - Event Promotion, P-03101A
This poster provides a space to highlight a drug take back event happening at any time of the year.

Drug Take Back Day - Event Promotion, Multiple Locations, P-03101B
This poster provides a space to highlight multiple drug take back events happening at any time of the year.

Poster (8.5" x 14")

This poster is only available in English.

Drug Drop Box - Accepted Items and Unaccepted Items, P-03408 (PDF)
This poster provides information on what items are accepted and not accepted at drug drop boxes.

Do you need a version of these materials with crop marks? Contact dhsopioids@dhs.wisconsin.gov.

Promote safe medication disposal/drug take back in a print publication—a newspaper, magazine, or other booklet. Use one of the print advertisements below. If you have questions or concerns about these print advertisements, send an email to dhsopioids@dhs.wisconsin.gov

3" x 5" Static - Color

• English (PDF)
• Spanish (PDF)
• Hmong (PDF)

3" x 5" Static - Greyscale

• English (PDF)
• Spanish (PDF)
• Hmong (PDF)

3" x 5" Customizable - Color

• English (PDF)
• Spanish (PDF)
• Hmong (PDF)

3" x 5" Customizable - Greyscale

• English (PDF)
• Spanish (PDF)
• Hmong (PDF)

Do you need a version of these materials with crop marks? Contact dhsopioids@dhs.wisconsin.gov.

Promote safe medication disposal/drug take back through commercials/PSAs on radio stations and streaming audio services. Use the recorded spot or live read script below. If you have questions or concerns about these items, send an email to dhsopioids@dhs.wisconsin.gov.

:30 recorded spot

English

:30 Live read script
Hey, [COMMUNITY NAME]. I just learned that saving a life can be as simple as safely disposing of my unused and expired medications. And it’s easy to do. Drug Take Back Days are held throughout Wisconsin every April and October. And if I miss one, permanent drug drop boxes are available year-round across the state. Learn more about all your safe disposal options at dose of reality W-I (dot) gov. This message brought to you by the Wisconsin Department of Health Services and the Wisconsin Department of Justice.

Promote safe medication disposal/drug take back on your personal, business, and/or organization's Facebook page. Use the posts below. If you have questions or concerns about these Facebook posts, send an email to dhsopioids@dhs.wisconsin.gov.

Instructions

1. Download/save the image to your device.
2. Upload the image to your Facebook account.
3. Use the text below the image to complete the post.

Focus: Permanent drug drop boxes

(Download Facebook permanent drug drop boxes image 1)

Safely dispose of your unused meds at one of Wisconsin's permanent drug drop boxes. Find a collection site near you: https://dhs.wisconsin.gov/opioids/permanent-drug-drop-boxes.htm #DoseofRealityWI #DrugTakeBackWI

(Download Facebook permanent drug drop boxes image 2)

Unsure what items you can dispose of at one of Wisconsin's many permanent drug drop boxes? We've got you! Check out the list: https://dhs.wisconsin.gov/opioids/permanent-drug-drop-boxes.htm #DoseofRealityWI #DrugTakeBackWI

Focus: Grieving families

(Download Facebook grieving families image)

There’s a lot to take care of after a loved one has passed. Safely disposing of unused and expired #medications is often overlooked, but it’s important to protect your family, community, and environment. Plus, safe disposal is easy and convenient. Learn more at doseofrealitywi.gov. #DoseofRealityWI #DrugTakeBackWI

*The image for this post is available in Spanish. Contact dhsdcts@dhs.wisconsin.gov for the file.

Focus: Homesellers

(Download Facebook homesellers image)

All set to show your beautiful home and watch the offers come in? House cleaned. Valuables removed. Don’t forget about #medications in your home! Make sure they’re locked up or removed to help protect you and our wonderful community. Learn more at doseofrealitywi.gov. #DoseofRealityWI #DrugTakeBackWI

Promote the safe medication disposal/drug take back on local TV, cable or satellite TV systems, and streaming video services. This TV/video spot can also be used by local movie theaters as part of the advertising that runs before movies. If you have questions or concerns about this item, send an email to dhsopioids@dhs.wisconsin.gov.

:15 versions

:30 versions