Small Talks

Mother and daughter in a car combined with the Small Talks campaign logo

Substance use isn’t harmless fun. School-aged kids are going through a critical period of physical and emotional growth. Kids who use substances like alcohol, cannabis, commercial tobacco, heroin, and methamphetamine during this time expose their developing brains, lives, and mental health to serious, even deadly, consequences. Start talking with kids about the impacts of substance use at age 8 and keep talking as they grow up. We call these conversations small talks.

Youth substance use facts

Knowing why and how kids use substances is the first step toward having effective small talks.

Start talking

Small talks are short, casual conversations that can happen anytime, anywhere.

Stories from parents and other caring adults

See how Wisconsinites like you worked through their stage fright, got prepared, and started having small talks.

Beyond conversations

Having small talks is important, but it's not the only thing adults can do to address youth substance use.

Be a positive role model

Being a positive influence on youth is the best way to help them make the right choices—especially when it comes to substance use.

Partner materials

Join us in helping Wisconsinites understand the importance of talking with kids about the impacts of substance use early and often.

Join our email list

Sign up to receive updates on youth substance use, tips for small talks, and more.

Glossary

 
Last revised August 21, 2026