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WIC: Vendor Home Page

Formula supply chain

Please view this list of WIC approved formula substitutions for participants so that you can add them to your inventory of WIC eligible items. This link will be updated regularly.


Processing fruit and vegetable purchases (stand-beside devices)

Please view the new instructions for selling fruits and vegetables to WIC customers.


Each month, around 106,000 people across the state of Wisconsin use WIC (The Special Supplemental Nutrition Program for Women, Infants, and Children) food benefits. The WIC food program helps families be healthy. It also supports farmers and retailers. Learn more from this National WIC Association fact sheet.

Your role as a WIC-authorized vendor is important because you help WIC families stay healthy. You provide the right type and amount of food during each of their benefit periods.

The State WIC Office Vendor and Integrity Unit is responsible for:

  • Processing WIC vendor applications
  • Conducting site visits
  • Monitoring
  • Vendor audits
  • Vendor training
  • Providing general help to WIC vendors

If you have questions or need more help, contact the State WIC Office Vendor and Integrity Unit. Call 608-266-6912 or email Staff is available from 7:45 a.m. to 4 p.m., Monday through Friday.

Last revised December 9, 2022