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COVID-19: Vaccine Partner and Vaccinator Resources

We can't do this without you!

The COVID-19 vaccination program is one of the largest and most complex public health initiatives in Wisconsin’s history. We are committed to the safe, quick, and equitable distribution of the vaccine, and recognize that public education and community outreach is vital to our vaccination efforts. Our community partners across the state are critical to the success of this program.

This page is designed to equip our partners with the tools, resources, and information they need to protect their communities and promote COVID-19 vaccine confidence. This page has the following sections:

We encourage our partners to share, use, or adapt these materials and templates to best serve the needs of their community. Most resources will be available in multiple languages.

Monthly webinars

Webinars for stakeholders and vaccinators are held the second Tuesday of every month from 11 a.m. to noon. The Zoom link for the webinar has not changed.

New attendees need to register for this webinar. Once you register, you can use the same Zoom link for every webinar.

Watch recordings of past webinars.

You Stop the Spread partner toolkit

View and download the resources below to share with your community.

View and download customizable templates in multiple languages. First, select the product you want. Then, choose the language or file type you want to view or download. For print ready or black and white versions of the resources below, please email


These images are sized for easy use on your social media channels. To get started, save the image type you want to use. Remember to include the following hyperlink in your post and hashtag #YouStopTheSpread.


Vaccine questions? Get Informed!

Facebook | Instagram | Twitter | Snapchat


Get real vaccine answers.

Facebook | Instagram | Twitter | Snapchat

Make life a little better.

Facebook | Instagram | Twitter | Snapchat


Live your life, protected.

Facebook | Instagram | Twitter | Snapchat


Safe. Effective. Easy.

Facebook | Instagram | Twitter | Snapchat


Get back to living fully.

Facebook | Instagram | Twitter | Snapchat

Community guidance for providing vaccination access

The following resources help partners get vaccine to people in new spaces and in an equitable way.

Schools play an important role in COVID-19 prevention and are uniquely positioned to teach about, link families to, or even assist in delivering COVID-19 vaccines. School-located vaccination clinics help to make vaccination as accessible as possible to students. This guide provides a roadmap for school district administrators and vaccinators to work together directly to set up vaccination clinics in places that K–12 students and their parents know and trust.

School-Located Vaccination Clinics: Best Practices for School Districts provides guidance relating to roles and responsibilities, date and site selection, outreach, and hosting the clinic.

The following links provide additional information about pediatric COVID-19 vaccination and school-located vaccination clinics.

It is important to increase access of the COVID-19 vaccine, including for people who are homebound. If you or a partner have identified someone who needs help accessing COVID-19 vaccines at home, reach out to your local or tribal health department or refer to this list of groups providing at home vaccination developed by 211 Wisconsin.

Additionally, the following resource is to help local and tribal health departments and vaccinators in partnering with local and state organizations to identify and vaccinate homebound individuals. Every community is different and can adapt this guidance to their specific needs: COVID-19 Vaccination Distribution Implementation Program: Guidance for Reaching Individuals Who are Homebound and Individuals with Mobility Concerns, P-02972.

Handouts to print and distribute

To request physical, printed copies of these or other DHS COVID-19 materials, please follow these instructions.


What Parents and Guardians Should Know, P-02990
English | Hindi | Hmong | Somali | Spanish


COVID-19 Vaccine: Fertility and Pregnancy, P-03133
English | Chinese Mandarin | Dari | Hindi | Hmong | Somali | Spanish | Swahili


How Our Bodies Respond to the COVID-19 Vaccine, P-02941
English | Hindi | Hmong | Somali | Spanish


COVID-19 Vaccine, P-02945
English | Hindi | Hmong | Somali | Spanish


COVID-19 Vaccine Safety, P-02872
English | Chinese | Hindi | Hmong | Somali | Spanish


COVID-19 Vaccine Conversations, P-03137
English | Chinese Mandarin | Hindi | Hmong | Somali | Spanish


Paying for Childhood Vaccinations, P-03127
English | Chinese Mandarin | Dari | Hindi | Hmong | Somali | Spanish


Paying for Adult Vaccinations, P-03127A
English | Chinese Mandarin | Dari | Hindi | Hmong | Somali | Spanish

Additional resources

View a complete list of COVID-19 videos and print materials translated into multiple languages.


Tips on how to be there for your child during vaccinations, P-03126
English | Chinese | Hindi | Hmong | Somali | Spanish


Next Steps: After You Receive the COVID-19 Vaccine, P-02879
English | Hindi | Hmong | Somali | Spanish

Additional resources

Images and videos for your social media accounts or website

Graphics to share on your social media accounts

To get started, save the image you want to use. Remember to include the following hyperlink in your social media post and hashtag #YouStopTheSpread.

General vaccine graphics


Protect your children from the delta variant
Download the image: English


Shots and screenings? Covered.
Download the image: English


COVID-19 vaccines save lives
Download the image: English


The COVID-19 vaccine protects you
Download the image: English


You can mix and match COVID-19 vaccine booster doses
Download the image: English


How do you stop the spread?
Download the image: English


CDC Study: Wear a mask and get vaccinated
Download the image: English | Spanish


FDA EUA vs. full approval: What's the difference?
Download the image: English


I lost my vaccination card, where can I find my COVID-19 Vaccine Record
Download the image: English


No one will be turned away
Download the image: English | Spanish


How do viruses mutate?
Download the image: English | Spanish


How does vaccination help?
Download the image: English | Spanish
Q&A: Get the facts


Have questions about the COVID-19 vaccine?
Download the image: English


Q: Can I get COVID-19 from the vaccine?
Download the image: English


Can I get COVID-19 from the vaccine? A: No.
Download the image: English


Q: Can a COVID-19 vaccine cause you to test positive?
Download the image: English


Can a COVID-19 vaccine cause you to test positive? A: No.
Download the image: English

Image to use on your website

To get started, download the high quality image. Remember to include the following hyperlink


Videos to share on your social media accounts or website

To upload these videos to your website or social media accounts, you will need to open the videos in YouTube and click share. You can open the video in YouTube by playing the video and clicking on the YouTube logo. Remember to include the following hyperlink in your social media post and hashtag #YouStopTheSpread.



Dr. Jasmine Zapata talks about COVID 19 vaccine protecting people who are pregnant, breastfeeding, and their babies. DHS frequently uploads videos about COVID-19 to our YouTube channel.



Dr. Ryan Westergaard, WI DHS Chief Medical Director for Communicable Diseases, explains community disease transmission and herd immunity in this animation.



DHS's Our Doctors campaign brings together health care professionals across the state of Wisconsin, from different health systems and specialties, to share their confidence in the COVID-19 vaccines.

Videos about the different COVID-19 vaccines, how to get one, why you should get one, and what you can expect during and after vaccination are available in Spanish. View the full playlist of our videos on YouTube and get the embed code needed to share video(s) on your website.



Tips and resources for your own communications

Resources for health care providers
  • DHS's Making the C.A.S.E. for COVID-19 Vaccination is a four-step framework for health care professionals to communicate vaccine science and answer vaccine questions. It is important to be genuine, professional, and compassionate when having these conversations. Try using the C.A.S.E. Method the next time you talk to someone who has questions about the COVID-19 vaccine.
    • Corroborate: Acknowledge the patient’s concern and find points on which you can agree. Set the tone for a respectful, successful talk.
    • About Me: Describe what you have done to build your knowledge base and expertise on this issue.
    • Science: Describe what the science says using language the patient will understand.
    • Explain/Advise: Give your recommendation, based on the science.
  • Yale School of Medicine is offering a free online module that contains instructional material for health care providers on the process of communicating with patients about the COVID-19 vaccine.
    • This module focuses on recommendations on effective messaging strategies focused on how to say it rather than what to say.
    • Yale's continuing medical education trainings are accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for both physician and non-physician attendees.
  • Children’s Hospital of Philadelphia’s (CHOP) Vaccine Education Center released a free, web-based interactive module, Communicating about Vaccines – COVID-19 and More. It is divided into three parts:
    • Part 1: Details the dangers of COVID-19 disease, explains the U.S. system to authorize and license vaccines, and highlights the safety and effectiveness of COVID-19 vaccines
    • Part 2: Explores best practices in vaccine communication
    • Part 3: Reviews key points, offers additional resources, and explains how to receive continuing education credit (up to 2 hours) or a certificate of attendance

  • Target your outreach by using the Neighborhood Health Partnerships’ interactive tool, COVID-19 Relative Mortality Risk and Barriers to Vaccination by ZIP Code. It lets you search by county and see which ZIP codes in your county have lowest resources or opportunities to protect their health with vaccines.
  • Diagnose and address access and confidence challenges in your area. CDC has developed a Rapid Community Assessment Guide with customizable research instruments that can be adapted to different communities, including key informant interview guides, listening sessions, and a vaccine confidence survey.
  • You can use the free Vaccine Equity Planner to identify useful partners or locations to hold vaccination clinics, easily taking into account distances to existing vaccination sites, varying social vulnerability, and people’s intentions to get vaccinated. This tool identifies COVID-19 “vaccine deserts,” where people have little or no convenient access to vaccination, and potential new vaccination sites to address the gaps.
  • See which areas have the lowest COVID-19 vaccination rates by:
    • Census tracts
    • Municipalities (cities, towns, and villages)
    • School district boundaries
    • Zip code tabulation areas

Is your organization promoting COVID-19 vaccine confidence in your community? We offer in-depth trainings and a tailored presentation to partners about the Vaccine Communication Framework. Our goal is to give the trusted voices in the community the information and resources they need to feel confident about educating their communities. For more information, please email our vaccine team.

You can also view the Public Health Communication Collaborative’s resources and recorded webinars to gain deeper understanding of COVID-19 vaccine and public health communication. Topics include Successful COVID-19 Messaging in Rural Communities and messaging recommendations.

  • The U.S. Surgeon General Dr. Vivek Murthy issued an advisory warning the American public about the urgent threat of health misinformation. The advisory calls for a whole-of-society approach to fighting misinformation and includes specific suggestions for educators, health professionals, journalists, technology platforms, and more. Below are a few highlights, please see the alert for more details.
    • Health misinformation takes away our power to make the best decision about our health.
    • Each of us as individuals have the power and responsibility to confront misinformation.
    • We need to work together with other organizations and individuals to develop local strategies against misinformation.
  • Use the Public Health Communication Collaborative’s Misinformation Alerts to learn what misinformation is being shared in the moment and how to respond.
  • Learn how to spot and stop the spread of misinformation with resources from Stronger, a national vaccine advocacy campaign.

Other federal and state resources

Avoiding COVID-19 vaccine scams: Please use this resource from the Department of Agriculture, Trade, and Consumer Protection (DATCAP) to help your audience learn more about how they can protect themselves or loved ones from potential vaccine fraud.

CDC COVID-19 Materials for People with Intellectual and Developmental Disabilities and Care Providers

View and share videos, posters, social stories, and interactive activities in English and Spanish.

CDC’s Health Equity Guiding Principles for Inclusive Communication

Apply health equity guiding principles across your public health communication work, including when creating information resources and presentations, when engaging with partners, and/or when developing and reviewing external or internal communication materials. This means:

It's Up to You: Rural Resource Toolkit

Share resources from the Rural Resource Toolkit, including customizable public service announcements, graphics, and other media with facts about vaccination. You can also use the Ad Council and COVID Collaborative's messaging principles and other creative assets to create your own communication about COVID-19 vaccination to rural residents.

Urban Indian Health Institute and IllumiNative

The For the Love of Our People campaign, created by IllumiNative and Urban Indian Health Institute, brings together Native health experts and creatives to provide engaging, up-to-date information about COVID-19 vaccines and other COVID-19-related topics. This campaign includes COVID-19 vaccination messaging, graphics, videos, guides, and other resources.

The Black Coalition Against COVID, UnidosUS, and Greater than COVID

In THE CONVERSATION #BetweenUsAboutUs / LA CONVERSACIÓN #EnreNosotrosSobreNosotros, Black and Latinx doctors, nurses, researchers, and community health care workers provide facts and dispel misinformation about the COVID-19 vaccines. They have more than 125 FAQ videos, TV and radio PSAs, print materials, and social media posts available in English and Spanish. The videos are designed to be shared on social and can also be embedded directly from YouTube on your website.

American Lung Association

Better For It Vaccine Toolkit Series is made up of four toolkits designed by the American Lung Association, the Center for Black Health and Equity, and the League of United Latin American Citizens. Each of the culturally-relevant toolkits provide the opportunity for individuals and communities to:

  • Fact check and supplement their own research on vaccines, especially the COVID-19 vaccine.
  • Encourage a dialogue among friends, health care provider, pastor, and family members.
  • Share accurate information on social media.
  • Learn and understand the contributions of scientists and public health advocates who are helping to bring this pandemic to an end.

They also include sharable resources, such as social media images, talking points, questions and answers, fact sheets, and inspirational quotes.

Public Health Alliance of Southern California

Checkout their video series on vaccine equity.

Refugee Community Advisory Board - Milwaukee
National Resource Center for Refugees, Immigrants, and Migrants (NRC-RIM)

Fact sheets, posters, checklists, and other materials in more than 100 languages are available to support vaccine efforts among refugee, immigrant, and migrant communities.

211 Wisconsin

Call 211 or 877-947-2211 to get referrals for thousands of services across Wisconsin. For COVID-19 questions, text COVID to 211-211. Language assistance is available.

Resilient Wisconsin

Get help learning how to manage stress and adapt to change with services and support from organizations across the state.

Helpful resources

Find help with housing, income, food, employment, health care, mental health concerns, safety at home, and more—in multiple languages.
Last revised January 31, 2023