COVID-19: Vaccine Partner and Vaccinator Resources
We can't do this without you!
The COVID-19 vaccination program is one of the largest and most complex public health initiatives in Wisconsin’s history. We are committed to the safe, quick, and equitable distribution of the vaccine, and recognize that public education and community outreach is vital to our vaccination efforts. Our community partners across the state are critical to the success of this program.
This page is designed to equip our partners with the tools, resources, and information they need to protect their communities and promote COVID-19 vaccine confidence. This page has the following sections:
- You Stop the Spread partner toolkit
- Community guidance for providing vaccination access
- Handouts to print and distribute
- Images and videos for your social media accounts or website
- Tips and resources for your own communications
- Other federal and state resources
We encourage our partners to share, use, or adapt these materials and templates to best serve the needs of their community. Most resources will be available in multiple languages.
Monthly webinars
Webinars for stakeholders and vaccinators are held the second Tuesday of every month from 11 a.m. to noon. The Zoom link for the webinar has not changed.
New attendees need to register for this webinar. Once you register, you can use the same Zoom link for every webinar.
Watch recordings of past webinars.
You Stop the Spread partner toolkit
View and download the resources below to share with your community.
View and download customizable templates in multiple languages. First, select the product you want. Then, choose the language or file type you want to view or download. For print ready or black and white versions of the resources below, please email DHSCOVIDWebRequest@dhs.wisconsin.gov.
Newspaper
Posters
These images are sized for easy use on your social media channels. To get started, save the image type you want to use. Remember to include the following hyperlink dhs.wisconsin.gov/covid-19/vaccine.htm in your post and hashtag #YouStopTheSpread.
Add an image to your website. Remember to hyperlink your image to dhs.wisconsin.gov/covid-19/vaccine.htm.
Community guidance for providing vaccination access
The following resources help partners get vaccine to people in new spaces and in an equitable way.
- Find COVID-19 vaccinators that are willing to support community-based, mobile, or homebound COVID-19 vaccination requests. Please note that WI DHS will not play a role in the coordination of these events, and all details should be coordinated with the vaccination partner directly.
- What you need to consider for establishing or hosting a community-based COVID-19 vaccination clinic: COVID-19 Vaccination Distribution Implementation Program: Planning a COVID-19 Vaccination Clinic Checklist, P-02973.
- Community walk-in clinics are valuable for advancing equity among communities and populations who face significant barriers to accessing vaccination. This document helps vaccine providers consider certain factors and logistics when administering vaccine through a walk-in clinic: Community Walk-In Vaccination Clinic Guidance for Providers, P-02986.
- Learn more about workplace vaccination resources for employers.
- This document will walk you through the steps for getting your employees vaccinated: Wisconsin Employer-Based COVID-19 Vaccination Clinics, P-02942 (also available in Spanish).
- Learn how community leaders can provide access to vaccinations: Guidance for Community and Faith-Based Organizations, P-02971.
Schools play an important role in COVID-19 prevention and are uniquely positioned to teach about, link families to, or even assist in delivering COVID-19 vaccines. School-located vaccination clinics help to make vaccination as accessible as possible to students. This guide provides a roadmap for school district administrators and vaccinators to work together directly to set up vaccination clinics in places that K–12 students and their parents know and trust.
School-Located Vaccination Clinics: Best Practices for School Districts provides guidance relating to roles and responsibilities, date and site selection, outreach, and hosting the clinic.
The following links provide additional information about pediatric COVID-19 vaccination and school-located vaccination clinics.
- Social Media Toolkit: COVID-19 Vaccines for Children/Teens | CDC (Centers for Disease Control and Prevention)
- COVID-19 Vaccination for Children | CDC
- COVID-19 Vaccines for Children and Teens | CDC
- Considerations for Planning School-Located Vaccination Clinics | CDC
- Guidance for COVID-19 Prevention in K-12 Schools | CDC
- Guide to On-Site Vaccination Clinics for School | WeCanDoThis.HHS.gov
- Communication Resources for COVID-19 Vaccines | CDC
- Frequently Asked Questions about COVID-19 Vaccination | CDC
It is important to increase access of the COVID-19 vaccine, including for people who are homebound. If you or a partner have identified someone who needs help accessing COVID-19 vaccines at home, reach out to your local or tribal health department or refer to this list of groups providing at home vaccination developed by 211 Wisconsin.
Additionally, the following resource is to help local and tribal health departments and vaccinators in partnering with local and state organizations to identify and vaccinate homebound individuals. Every community is different and can adapt this guidance to their specific needs: COVID-19 Vaccination Distribution Implementation Program: Guidance for Reaching Individuals Who are Homebound and Individuals with Mobility Concerns, P-02972.
Handouts to print and distribute
To request physical, printed copies of these or other DHS COVID-19 materials, please follow these instructions.
COVID-19 Vaccine: Fertility and Pregnancy, P-03133
English | Chinese Mandarin | Dari | Hindi | Hmong | Somali | Spanish | Swahili
COVID-19 Vaccine Conversations, P-03137
English | Chinese Mandarin | Hindi | Hmong | Somali | Spanish
Paying for Childhood Vaccinations, P-03127
English | Chinese Mandarin | Dari | Hindi | Hmong | Somali | Spanish
Paying for Adult Vaccinations, P-03127A
English | Chinese Mandarin | Dari | Hindi | Hmong | Somali | Spanish
Additional resources
View a complete list of COVID-19 videos and print materials translated into multiple languages.
Tips on how to be there for your child during vaccinations, P-03126
English | Chinese | Hindi | Hmong | Somali | Spanish
Next Steps: After You Receive the COVID-19 Vaccine, P-02879
English | Hindi | Hmong | Somali | Spanish
Additional resources
- View a complete list of DHS COVID-19 videos and print materials translated into multiple languages.
- V-safe handouts help your patients download and navigate the v-safe app for personalized health check-ins and easy reporting of side effects after vaccination.
Images and videos for your social media accounts or website
Graphics to share on your social media accounts
To get started, save the image you want to use. Remember to include the following hyperlink in your social media post dhs.wisconsin.gov/covid-19/vaccine.htm and hashtag #YouStopTheSpread.
General vaccine graphics
Q&A: Get the facts
Image to use on your website
To get started, download the high quality image. Remember to include the following hyperlink dhs.wisconsin.gov/covid-19/vaccine.htm.
Videos to share on your social media accounts or website
To upload these videos to your website or social media accounts, you will need to open the videos in YouTube and click share. You can open the video in YouTube by playing the video and clicking on the YouTube logo. Remember to include the following hyperlink in your social media post dhs.wisconsin.gov/covid-19/vaccine.htm and hashtag #YouStopTheSpread.
Dr. Jasmine Zapata talks about COVID 19 vaccine protecting people who are pregnant, breastfeeding, and their babies. DHS frequently uploads videos about COVID-19 to our YouTube channel.
Dr. Ryan Westergaard, WI DHS Chief Medical Director for Communicable Diseases, explains community disease transmission and herd immunity in this animation.
DHS's Our Doctors campaign brings together health care professionals across the state of Wisconsin, from different health systems and specialties, to share their confidence in the COVID-19 vaccines.
Videos about the different COVID-19 vaccines, how to get one, why you should get one, and what you can expect during and after vaccination are available in Spanish. View the full playlist of our videos on YouTube and get the embed code needed to share video(s) on your website.
- COVID Vaccine Facts has social media graphics and messages for all platforms. Check out the COVID-19 vaccine safety fact sheet and FAQs on their website.
- Vaccinate Your Family has COVID-19 vaccine social media graphics and handouts you can share with your followers.
- Social Media Toolkit: COVID-19 Vaccinations from CDC provides sample social media messages and graphics.
- Public Health Communications Collaborative has a library of downloadable COVID-19 graphics and videos.
- THE CONVERSATION / LA CONVERSACIÓN provides rights-free videos where health care workers provide facts and dispel misinformation about the COVID-19 vaccines, in English and Spanish. In the series about kids and the COVID-19 vaccines, comedian and TV host, W. Kamau Bell, asks pediatricians the questions that many parents and caregivers have about the vaccine.
Tips and resources for your own communications
- See the CDC’s clear guide on how to talk about COVID-19 vaccines with friends and family.
- The COVID-19 Vaccine Homepage has easy to read frequently asked questions, information about what to expect before and after COVID-19 vaccination, and resources for health care workers.
- Answer tough using the Public Health Communications Collaborative’s message guidance and framing.
- The Children's Hospital of Philadelphia answers frequently asked questions on their COVID-19 Vaccine Education Center website.
Resources for health care providers
- DHS's Making the C.A.S.E. for COVID-19 Vaccination is a four-step framework for health care professionals to communicate vaccine science and answer vaccine questions. It is important to be genuine, professional, and compassionate when having these conversations. Try using the C.A.S.E. Method the next time you talk to someone who has questions about the COVID-19 vaccine.
- Corroborate: Acknowledge the patient’s concern and find points on which you can agree. Set the tone for a respectful, successful talk.
- About Me: Describe what you have done to build your knowledge base and expertise on this issue.
- Science: Describe what the science says using language the patient will understand.
- Explain/Advise: Give your recommendation, based on the science.
- Yale School of Medicine is offering a free online module that contains instructional material for health care providers on the process of communicating with patients about the COVID-19 vaccine.
- This module focuses on recommendations on effective messaging strategies focused on how to say it rather than what to say.
- Yale's continuing medical education trainings are accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for both physician and non-physician attendees.
- Children’s Hospital of Philadelphia’s (CHOP) Vaccine Education Center released a free, web-based interactive module, Communicating about Vaccines – COVID-19 and More. It is divided into three parts:
- Part 1: Details the dangers of COVID-19 disease, explains the U.S. system to authorize and license vaccines, and highlights the safety and effectiveness of COVID-19 vaccines
- Part 2: Explores best practices in vaccine communication
- Part 3: Reviews key points, offers additional resources, and explains how to receive continuing education credit (up to 2 hours) or a certificate of attendance
- Target your outreach by using the Neighborhood Health Partnerships’ interactive tool, COVID-19 Relative Mortality Risk and Barriers to Vaccination by ZIP Code. It lets you search by county and see which ZIP codes in your county have lowest resources or opportunities to protect their health with vaccines.
- Diagnose and address access and confidence challenges in your area. CDC has developed a Rapid Community Assessment Guide with customizable research instruments that can be adapted to different communities, including key informant interview guides, listening sessions, and a vaccine confidence survey.
- You can use the free Vaccine Equity Planner to identify useful partners or locations to hold vaccination clinics, easily taking into account distances to existing vaccination sites, varying social vulnerability, and people’s intentions to get vaccinated. This tool identifies COVID-19 “vaccine deserts,” where people have little or no convenient access to vaccination, and potential new vaccination sites to address the gaps.
- See which areas have the lowest COVID-19 vaccination rates by:
- Census tracts
- Municipalities (cities, towns, and villages)
- School district boundaries
- Zip code tabulation areas
Is your organization promoting COVID-19 vaccine confidence in your community? We offer in-depth trainings and a tailored presentation to partners about the Vaccine Communication Framework. Our goal is to give the trusted voices in the community the information and resources they need to feel confident about educating their communities. For more information, please email our vaccine team.
You can also view the Public Health Communication Collaborative’s resources and recorded webinars to gain deeper understanding of COVID-19 vaccine and public health communication. Topics include Successful COVID-19 Messaging in Rural Communities and messaging recommendations.
- The U.S. Surgeon General Dr. Vivek Murthy issued an advisory warning the American public about the urgent threat of health misinformation. The advisory calls for a whole-of-society approach to fighting misinformation and includes specific suggestions for educators, health professionals, journalists, technology platforms, and more. Below are a few highlights, please see the alert for more details.
- Health misinformation takes away our power to make the best decision about our health.
- Each of us as individuals have the power and responsibility to confront misinformation.
- We need to work together with other organizations and individuals to develop local strategies against misinformation.
- Use the Public Health Communication Collaborative’s Misinformation Alerts to learn what misinformation is being shared in the moment and how to respond.
- Learn how to spot and stop the spread of misinformation with resources from Stronger, a national vaccine advocacy campaign.
Other federal and state resources
State resources
- Wisconsin Medicaid Non-Emergency Medical Transportation
- Wisconsin Aging and Disability Resource Centers (ADRC) Consumer Page
- Wisconsin County and Tribal Aging Offices Services
- Wisconsin Regional Area Agencies on Aging
- Wisconsin Association of Mobility Managers - COVID-19 Resources
- Northeast Wisconsin Regional Access to Transportation Committee
National and federal resources
Avoiding COVID-19 vaccine scams: Please use this resource from the Department of Agriculture, Trade, and Consumer Protection (DATCAP) to help your audience learn more about how they can protect themselves or loved ones from potential vaccine fraud.
CDC COVID-19 Materials for People with Intellectual and Developmental Disabilities and Care Providers
View and share videos, posters, social stories, and interactive activities in English and Spanish.
CDC’s Health Equity Guiding Principles for Inclusive Communication
Apply health equity guiding principles across your public health communication work, including when creating information resources and presentations, when engaging with partners, and/or when developing and reviewing external or internal communication materials. This means:
- Using a health equity lens when framing information about health disparities.
- Considering the key principles, such as using person-first language and avoiding unintentional blaming.
- Using preferred terms for select population groups while recognizing that there isn’t always agreement on these terms.
- Considering how communications are developed and looking for ways to develop more inclusive health communications products.
- Exploring other resources and references related to health equity communications.
It's Up to You: Rural Resource Toolkit
Share resources from the Rural Resource Toolkit, including customizable public service announcements, graphics, and other media with facts about vaccination. You can also use the Ad Council and COVID Collaborative's messaging principles and other creative assets to create your own communication about COVID-19 vaccination to rural residents.
Urban Indian Health Institute and IllumiNative
The For the Love of Our People campaign, created by IllumiNative and Urban Indian Health Institute, brings together Native health experts and creatives to provide engaging, up-to-date information about COVID-19 vaccines and other COVID-19-related topics. This campaign includes COVID-19 vaccination messaging, graphics, videos, guides, and other resources.
The Black Coalition Against COVID, UnidosUS, and Greater than COVID
In THE CONVERSATION #BetweenUsAboutUs / LA CONVERSACIÓN #EnreNosotrosSobreNosotros, Black and Latinx doctors, nurses, researchers, and community health care workers provide facts and dispel misinformation about the COVID-19 vaccines. They have more than 125 FAQ videos, TV and radio PSAs, print materials, and social media posts available in English and Spanish. The videos are designed to be shared on social and can also be embedded directly from YouTube on your website.
American Lung Association
Better For It Vaccine Toolkit Series is made up of four toolkits designed by the American Lung Association, the Center for Black Health and Equity, and the League of United Latin American Citizens. Each of the culturally-relevant toolkits provide the opportunity for individuals and communities to:
- Fact check and supplement their own research on vaccines, especially the COVID-19 vaccine.
- Encourage a dialogue among friends, health care provider, pastor, and family members.
- Share accurate information on social media.
- Learn and understand the contributions of scientists and public health advocates who are helping to bring this pandemic to an end.
They also include sharable resources, such as social media images, talking points, questions and answers, fact sheets, and inspirational quotes.
Public Health Alliance of Southern California
Checkout their video series on vaccine equity.
Refugee Community Advisory Board - Milwaukee
- Share educational COVID-19 videos with your audience. Many videos are available in multiple languages.
- Use the following scripts to create videos in your communities: vaccine safety, vaccine side effects, vaccine information and side effects.
National Resource Center for Refugees, Immigrants, and Migrants (NRC-RIM)
Fact sheets, posters, checklists, and other materials in more than 100 languages are available to support vaccine efforts among refugee, immigrant, and migrant communities.