Alcohol

Alcohol is the most commonly used addictive substance in Wisconsin.

Frequently asked questions

Expand each section to find the answers to common questions about alcohol.

By the numbers

Select an option below for the latest data on alcohol use in Wisconsin.

Binge drinking in Wisconsin costs almost $4 billion a year, which is approximately $700 per Wisconsin resident. Over two-thirds of the economic cost of binge drinking is in lost productivity. The Burden Binge Drinking in Wisconsin (PDF) report highlights state and county-level costs associated with binge drinking.


Small talks logo

Prevent underage drinking

Small Talks is our effort to reduce how many kids drink alcohol before age 21. We encourage adults to regularly chat with kids about the dangers of underage drinking.

Learn more about Small Talks


Driver sober or get pulled over

Drunk driving is one of the most deadly crimes in the state. Wisconsin's TwinStunts freestyle stunt team wants you to know it's never safe to drive (or ride) after drinking. Watch the video below.

Wisconsin Alcohol Policy Project

The Wisconsin Alcohol Policy Project supports elected officials, public health professionals, and others as they identify alcohol-related issues and implement policies to address them.

Last revised January 6, 2025