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Small Talks: Partner Resources

We are proud to collaborate with local programs and volunteers making a difference in communities across the state. Right now, partners and community members like you are working to educate parents and other caring adults about the dangers of underage drinking. You’re helping to reduce underage drinking in Wisconsin, and the Small Talks campaign is here to help. Together, we can help more Wisconsin kids grow up healthy and alcohol-free.

What are the key messages of this campaign?
Small Talks: Talking Points, P-02600N (PDF)

A mother and daughter playing a video game

Toolkit

Help parents and other caring adults throughout Wisconsin understand the importance of talking with kids about underage drinking early and often. Use these Small Talks campaign materials in your community. Some materials are available in multiple languages.

Advertising

Promote the Small Talks campaign through outdoor advertising. Several billboard designs are available for general audiences and tribal nation audiences. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov for more information.

 

Promote the Small Talks campaign through graphic advertising on apps and the internet. Use one of the Small Talks campaign digital display banners.

General audiences
  • 300 pixels x 250 pixels
  • 300 pixels x 600 pixels
  • 728 pixels x 90 pixels
  • 320 pixels x 50 pixels (mobile advertising)
Examples of the Small Talks online display ads in a collage
Tribal nation audiences
  • 160 pixels x 600 pixels
  • 250 pixels x 250 pixels
  • 728 pixels x 90 pixels
Collage of online display ads

Send an email to dhsdctssmalltalks@dhs.wisconsin.gov to get copies of these advertisements.

Promote the Small Talks campaign on your local radio stations. Share these live read public service announcements with them.

:30 Tough Questions

Having short, casual talks about underage drinking can make a difference – and [Local Organization Name] is helping you answer your kids’ toughest questions, like: “Did you drink when you were a kid?” and “If alcohol is bad, why do you drink?” Get the answers to these common questions – along tips on how to teach kids to say “no” to alcohol in peer-pressure situations – at SmallTalksWI.org. Sponsored by the Wisconsin Department of Health Services and [Local Organization Name].


:15 Tough Questions

Having short, casual talks about underage drinking can make a difference – and [Local Organization Name] is helping you answer your kids’ toughest questions, like: “Did you drink when you were a kid?” Get the answers at SmallTalksWI.org. Sponsored by the Wisconsin Department of Health Services and [Local Organization Name].


:30 Peer Pressure Practice

Unfortunately, you can’t always prevent your child from being offered alcohol, but you can help them be prepared if it happens. All it takes is a little practice. Start by sitting down with your child and brainstorming responses they’re comfortable saying, such as “No, thanks, I have a game tomorrow,” or “That’s okay, I’m allergic to alcohol.” Then, do a little role play to help them try it out. A little prep goes a long way. Get more tips like these at SmallTalksWI.org. Sponsored by the Wisconsin Department of Health Services and [Local Organization Name].

:15 Peer Pressure Practice

Unfortunately, you can’t always prevent your child from being offered alcohol, but you can help them be prepared if it happens. All it takes is a little brainstorming and practice – and that prep session is sure to go a long way. Learn how – along with other tips – at SmallTalksWI.org. Sponsored by the Wisconsin Department of Health Services and [Local Organization Name].


:30 Cancer Risk

I just found out that the more alcohol a person drinks and the earlier in life they start, the higher their risk for at least seven different types of cancer can climb! That’s real. And it’s inspiring me to talk to the kids in my life about the link between underage drinking and cancer. Having short, casual conversations with children about alcohol and its connection to cancer, starting around age 8, can make a big difference. And it’s easier than you think! For tips on how you can get started, visit SmallTalksWI.org.

:15 Cancer Risk

Did you know drinking alcohol increases your cancer risk? That’s why I’m talking to the kids in my life about the dangers of underage drinking. Because research shows that kids really listen! And it’s easier than you think. Find talk tips, alcohol facts, and more at SmallTalksWI.org.


:15 The Right Time

When is the best time to start having small talks with kids about underage drinking? Around age 8, when they start forming their first opinions about alcohol. Get talk tips, facts, and more at SmallTalksWI.org.


:15 Home Run *

*This version is perfect for public address announcements at Little League games or other baseball/softball events.*

We're teaming up with our friends at the Wisconsin Department of Health Services to remind parents that short, casual conversations with kids about underage drinking are always a home run. They can happen anywhere and anytime! Get talk tips, facts, and more at SmallTalksWI.org.


:15 Strike Up a Talk *

*This version is perfect for public address announcements at Little League games or other baseball/softball events.*

Hey, parents. Striiiiiike up a conversation with your kids about alcohol. Short, casual talks are a big win in helping to prevent underage drinking. Get talk tips, facts, and more at SmallTalksWI.org.

Promote the Small Talks campaign through commercials/PSAs on your local radio station or streaming audio services. Four :30 produced spots are available. These commercials are available in English only.

General audiences
Tribal nation audiences

Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these commercials/PSAs.

Promote the Small Talks campaign using paid advertising on YouTube or other streaming video platforms with these pre-roll/bumper videos. These videos highlight the key points of this campaign. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these videos.

:06 videos

Early as age 8: Have small talks with kids about alcohol as early as age 8.

Start young: The younger you have conversations about alcohol with kids, the more likely they are to come and talk to you about it when they are older.

Let that fear go: It’s normal conversation that should be happening in all families.


:10 videos

Learning opportunities: Small talks about alcohol can help kids and parents’ relationships grow.

Keeping kids safe: Small talks with kids about alcohol keeps them safe from the dangers of underage drinking.

Make a difference: Small talks with kids about alcohol helps them deal with hard situations.

Community, media, and public relations

We encourage you to use the Small Talks campaign logo on materials you create promoting this campaign. When using the Small Talks logo on websites and social media, always include a link to the campaign website (smalltalkswi.org). Additionally, the logo can serve as a hyperlink to the campaign website.

The words Small Talks stacked on each other with a thought bubble in the upper right above the campaign tagline-How WI Prevents Underage Drinking

Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if this logo does not meet your needs.

Place the logo against a white or light background to increase contrast and legibility. Leave white space around the logo when placing it on materials you create. Do alter the logo in any way, including separating the elements or distorting its dimensions.

Promote the Small Talks campaign in local church bulletins, employee/company newsletters, organization newsletters, school newsletters, and/or through email blasts. Use one of the drop-in articles below. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these drop-in articles.

Small Talks: How Wisconsin prevents underage drinking

Alcohol can do lasting damage to a kid’s growing brain, impacting everything from how they learn and make decisions to how they handle emotions. But you don’t need a big speech to help a kid understand the dangers of underage drinking. Start small instead. Having a lot of small, causal talks—at the store, in the drive-thru, or between video games—can make a big difference in a kid’s health. Start around age eight to prepare kids to make a lifetime of healthy decisions. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services.


Learn how to talk with kids about underage drinking

Kids who drink alcohol are more likely to have problems at school, with their friends, and with the law. Worse, alcohol can harm kids’ physical and mental health. But you don’t need a big speech to help a kid understand the dangers of underage drinking. Start small instead. Having a lot of small, casual talks—at the store, in the drive-thru, or between video games—can make a big difference in a kid’s health. Start around age eight to prepare kids to make a lifetime of healthy decisions. Relax. Talk. Listen. Repeat. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services.


Help kids grow up alcohol-free: Have small talks

Small talks about underage drinking can make a difference in a kid’s choices. That’s because kids really do listen. Research shows having frequent, casual conversations about alcohol, starting around age 8, can be a lot more effective—and a lot less intimidating—than one super serious discussion. So, start talking. Keep listening. Help give a kid the confidence to grow up alcohol-free. Visit SmallTalksWI.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services.


Now is a great time to talk with youth about alcohol

Research shows that having frequent, casual conversations about the dangers of alcohol can make a big difference in your kid’s choices. However, once your small talks get started, you may get hit with some tough questions, like, “If alcohol is so bad, why do you drink wine?” But don’t sweat it. [INSERT NAME OF YOUR ORGANIZATION] is partnering with the Wisconsin Department of Health Services to help. We’ve put together more tips, more tools and more answers to tough questions, such as, “Did you drink when you were a kid?” and “What if my friends ask me to drink?” and “Why do I need to wait until I’m 21?" These new resources are part of Small Talks, a campaign from Wisconsin Department of Health Services, which encourages adults to have short, casual conversations with kids frequently, starting at age 8 on the dangers of drinking alcohol before the age of 21. To access the resources go to the Small Talks website at SmallTalksWI.org. Then, share your small talks moments on social media using #SmallTalksWI.


Because you care about kids, you care about underage drinking

Changing Wisconsin’s alcohol culture in which drinking is an expected as a rite of passage isn’t just possible—it’s happening now, in small ways all over the state. Small Talks is an underage drinking campaign from the Wisconsin Department of Health Services. It encourages parents and other caring adults to have frequent, casual conversations with kids, starting around age 8, about the dangers of drinking alcohol before the age of 21. The dangers are real: alcohol can damage the brain and body, young drinkers take costly risks, alcohol is linked to mental health problems, and most underage drinking is binge drinking, which compounds the health and safety risks. Research shows that these non-judgmental small talks can be a lot more effective—and a lot less intimidating—than one super serious discussion. What can you do?

  • Go to SmallTalksWI.org for the latest Wisconsin underage drinking facts, talk tips, and more.
  • Use the information from SmallTalksWI.org to have small talks with the kids in your life.
  • Sign up to receive the quarterly Small Talks email newsletter at SmallTalksWI.org.
  • Share Small Talks campaign resources with parents and other caring adults in your community.
  • Promote the Small Talks campaign on your social media channels. Tag all posts with #SmallTalksWI.

New partnership links underage drinking and cancer, helps parents talk to kids

We’re excited to announce that [YOUR ORGANIZATION] is partnering with the Wisconsin Cancer Collaborative and the Wisconsin Department of Health Services’ Small Talks underage drinking prevention campaign to raise awareness about alcohol and its associated cancer risk. Together, our aim is to prevent underage drinking and reduce the burden of cancer in our communities.

Only 30% of adults are aware that alcohol increases the risk for at least seven types of cancer: mouth, throat, voice box, esophagus, liver, colorectal, and breast cancer. The more alcohol a person drinks and the earlier in life they start, the higher their cancer risk. That’s one of the many reasons it’s critical to prevent underage drinking.

Want to take action in your community? Taking small steps, like avoiding excessive drinking, offering guests nonalcoholic options when you host, and modeling responsible alcohol-related behaviors for kids at home can help.

Research shows that having short, casual conversations with kids about the dangers of alcohol, starting around age 8, can make a big difference in a child’s choices. Help protect Wisconsin’s kids and reduce the burden of cancer on our communities. Visit SmallTalksWI.org for take action tips and to learn more about the link between cancer and alcohol. Then, share your small talks moments on social media using #SmallTalksWI.


Protect our shared story: Small talks help prevent underage drinking

(Tribal nation audiences)

Parents, caregivers, elders, and community leaders—our influence is more powerful than you think. And we all play a role in protecting our children from the risks of underage drinking and substance use. Start with small talks. These short, casual conversations about the dangers of alcohol and other substances can make a big impact on kids’ choices. It starts with you! So, get talking. Keep listening. And let’s give our kids the confidence to grow up alcohol-free. Visit ProtectOurStory.org for talk tips, facts, and more. This campaign is sponsored by the Wisconsin Department of Health Services.

Promote the Small Talks campaign by encouraging people to sign up for our email list. As of 2023, we publish a newsletter twice per year with the latest information about this campaign, including information on new data, resources, and talk tips. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about this electronic newsletter.

Newsletter archive

2024

Spring

2023

2022

2021

2020

Promote the Small Talks campaign in your community by hosting a presentation or event. Our customizable PowerPoint presentation can be used to educate and raise awareness about the importance of small talks in the prevention of underage drinking.

Think about presenting or hosting events at:

  • Parent teacher association meetings.
  • School trainings.
  • School family nights.
  • Faith-based organizations.
  • Family resource centers.
  • Youth community groups.
  • Law enforcement agencies.
  • Neighborhood parent gatherings.

The PowerPoint presentation covers:

  • Why preventing underage drinking matters.
  • Talking to the kids in your life about alcohol.
  • How you can take action to prevent underage drinking.
  • Getting help and tools for learning more.

Download the PowerPoint presentation (PPTX).

Each slide contains notes and talking points that you can use to guide your presentation. Feel free to edit and update the notes to best fit your audience. Include local data, stories, or information that would be the most relevant to them. Feel free to add your organization’s logo in the footer of each slide, if applicable. Below are areas and ideas for you to customize this presentation to best fit your needs.

  • Slide 1: Add your name, title (if applicable), organization name (if applicable), and photo. Delete the image section if you are not inserting your photo. You can also delete this slide if you don't wish to share any of this information.
  • Slide 2: Insert the date(s) of the presentation/event.
  • Slide 7: Incorporate local data and statistics (if available).
  • Slides 23-26: Know your audience. Are you talking to parents/caregivers? Are you talking to the entire community? These slides are focused on role models in the community that can extend small talks. If talking to only parents, you can remove these slides.
  • Slide 49: Add your photo and contact information (phone and email). Delete the image section if you are not inserting your photo. You can also delete this slide if you don't wish to share any of this information.

There are many other ways in which you can build upon this presentation to make it more engaging and personalized to your audience. Consider the following as you as you prepare for the presentation.

Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or need help preparing for your event.

Promote the Small Talks campaign in local media. Use one of these sample press releases.

Email the completed press release to your local newspapers (including shopper publications), radio stations, and TV stations. Use local statistics if you have them. Don't forget to include contact information for your organization. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about the press release samples.

Your local media may wish to interview you about this campaign. To prepare for local media interviews, review the following resources:

Promote the Small Talks campaign by obtaining a proclamation from your county board, school board, city council, village board, or town board. Use this sample as your guide (Word). Proclamations often take several days to weeks to process. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about the proclamation sample.

Promotional items

Promote the Small Talks campaign by displaying and/handing out magnets. One design is available in English that measures 5 inches by 8 inches. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you want a copy of the artwork for the magnet in order to print copies.

Promote the Small Talks campaign by wearing and/or handing out pins/buttons. One option is available in English that measures two inch diameter. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you want a copy of the artwork for the pin/button in order to print copies.

Promote the Small Talks campaign by displaying and/or handing out stickers. One option is available in English that measures three inches by three inches. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you want a copy of the artwork for the sticker in order to print copies.

Publications

Promote the key messages of the Small Talks campaign by sharing these handouts. Each handout measures 8.5 inches by 11 inches. You can print them on your home or office printer. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these handouts/fact sheets.


Fast facts, P-02600
Available in English, Spanish, and Hmong

Screen shot of the Small Talks fast facts document

Talk tips, P-02600A
Available in English, Spanish, and Hmong

Screen shot of the Small Talks talk tips document

Both of these handouts are available in alternate designs (English only) featuring different photos. All of the information in the alternate designs is the same as the original designs.

Both of these handouts are available in designs for tribal nation audiences featuring different photos and information specific to tribal cultures.



Promote how parents and caregivers can focus on making small changes day-to-day to make big impacts on their kids' choices about alcohol. Print and share this infographic.

small talks infographic

(Download the Small Talks infographic image)

Download the Small Talks infographic printable file (PDF)
Print the infographic on paper measuring 8.5 inches by 11 inches. Each page will provide two infographics. You can print them on your home or office printer and cut the page(s) in half. If you need a copy with crop marks for a professional print shop, send an email to dhsdctssmalltalks@dhs.wisconsin.gov.

Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about this infographic.

Promote the Small Talks campaign by displaying and distributing these posters in your community. These posters measure 8.5 inches by 11 inches. You can print these posters on your home and/or office printer. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these posters.

Poster 2, P-02600G
(English and Hmong)

Poster of mom with daughter playing a video game

Poster 3, P-02600H
(English and Spanish)

Poster of mom with son eating breakfast

Poster 4, P-02600I
(English and Spanish)

Poster of dad with daughter using a tablet

Poster 6, P-02600K
(English and Spanish)

Poster of child with dad playing guitar

Poster 10, P-02965 (PDF)
(English only)

Poster of adult and child high-fiving

Signage

Promote the Small Talks campaign by placing moisture resistant signs on cooler doors at businesses that sell alcohol. One design is available in English that measures 8 inches by 6.25 inches. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you want a copy of the artwork for the cooler door sign in order to print copies.

Promote the Small Talks campaign by displaying a vinyl banner. Several designs are available in English. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you want a copy of the artwork for these vinyl banners in order to print copies.

All purpose banner

Small talks about alcohol make a big difference.

Baseball or softball field or stadium banner - step up to the plate

Step up to the plate. Talk to your kids about underage drinking. Get talk tips, facts, and more at SmallTalksWI.org

Baseball or softball field or stadium banner - home run

Small Talks are always a home run! Talk to your kids about underage drinking. Get talk tips, facts, and more at SmallTalksWI.org

Promote the Small Talks campaign by placing this cling in the windows of your car, home, office, and/or school. The window cling measures 4 inches by 3.25 inches. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you want a copy of the artwork for the window cling in order to print copies.

The window cling is available in English, Spanish, and Hmong.

Small Talks window cling with the message: What a great moment to talk with your kid about alcohol. Get underage drinking talk facts, tips, and more at smalltalkswi.org

Promote the Small Talks campaign by placing one of these signs in the yard of your business, home, office, and/or school. Consider working with counties, cities, villages, and towns to place these signs in parks and other public spaces where families congregate. These signs are 18 inches wide and 24 inches tall. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you want a copy of the artwork for the yard signs in order to print copies.

Version A, P-02600B (PDF)

Small Talks lawn sign with the message: Relax. Talk. Listen. Repeat. Get underage drinking talk facts, tips, and more at smalltalkswi.org

Version B, P-02600C

This sign is available in English, Spanish, and Hmong.

There is an alternate design for this sign that includes a photo of a man and child (PDF). The alternate design is available in English only.


Version C, P-02600D (PDF)

Small Talks lawn sign with message: Right now is a great moment to talk with your kid about alcohol. Get underage drinking talk facts, tips, and more at smalltalkswi.org

Social media posts

Promote the Small Talks campaign by using the Small Talks campaign Facebook frame on your personal, business, and/or organization's Facebook page profile picture. Follow these instructions.

  1. Go to www.facebook.com/profilepicframes.
  2. Select your profile picture in the bottom left and select your page.
  3. Search for the Small Talks campaign Facebook Frame by entering Small Talks Wisconsin
  4. Choose the Small Talks campaign Facebook Frame.
  5. Select Use as Profile Picture.

Promote how parents and caregivers can focus on making small changes day-to-day to make big impacts on their kids' choices about alcohol through posts on your individual, organization, and/or business social media pages. Use the posts below. 

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your social media page.
  3. Use the text below the image to complete the post.

Post one (Download the image for post one)

Your drinking habits become your child's drinking habits with an illustration of people sitting at picnic tables drinking

Learn how parents and caregivers can make small changes day-to-day to make big impacts on their kids’ choices about alcohol: https://www.dhs.wisconsin.gov/small-talks/take-action.htm #SmallTalksWI  #Alcohol

Post two (Download the image for post two)

A daily drink or two adds up

Experts say heavy drinking is 15+ drinks per week for men and 8+ drinks for women. Try alternating your alcoholic drink with a fizzy water or another non-alcoholic treat. Get more tips on how to cut back on how much alcohol you drink: https://www.dhs.wisconsin.gov/alcohol/index.htm  #SmallTalksWI #Alcohol

Post three (Download the image for post three)

Kids copy your choices and behaviors

Research shows kids are aware of when parents and caregivers are drinking, and even understand why parents are drinking, too. Cut down on how often your kids see you drink by waiting to drink until after their bedtime. Get more tips on how to cut back on much alcohol you drink: https://www.dhs.wisconsin.gov/small-talks/role-models.htm  #SmallTalksWI  #Alcohol

Post four (Download the image for post four)

Talk about wise drinking choices with your kids

Set the stage for open conversations with kids about drinking alcohol. Choose an event where you won’t drink alcohol—then explain why. Not sure how to get the conversation started? Hear what other parents are saying at https://www.dhs.wisconsin.gov/small-talks/talker-tips.htm #SmallTalksWI  #Alcohol

Promote the Small Talks campaign on your personal, business, and/or organization's Facebook page. Use the posts below.

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your Facebook page.
  3. Use the text below the image to complete the post.

#1 (Download Facebook cancer image 1)

Mom and daughter on a kayak

Alcohol increases the risk for mouth, throat, voice box, esophagus, liver, colorectal, and breast cancer. That’s seven more reasons to talk with your kids about the dangers of underage drinking. Need help getting started? SmallTalksWI.org has small talk tips and more. #SmallTalksWI

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#2 (Download Facebook cancer image 2)

Father and son in a tent

Did you know that the more alcohol a person drinks and the earlier in life they start, the higher their risk of cancer? It’s true—and it makes having short, casual talks with kids about the dangers of alcohol even more important. It really works. Get small talk tips SmallTalksWI.org. #SmallTalksWI

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#3 (Download Facebook cancer image 3)

Father and daughter at a picnic

Small, casual talks about the dangers of underage drinking can make a big difference. That’s because kids really do listen. Research shows that starting around age 8 can help kids make positive choices—and reduce their risk for cancer. Learn more and get tips at SmallTalksWI.org. #SmallTalksWI

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#4 (Download Facebook cancer image 4)

Mom and daughter sitting on a sofa

Want to prevent underage drinking and help kids lower their risk for alcohol-related cancers? Have small talks. We can help you get ready to answer kids’ tough questions, like “Did you drink when you were a kid?” or “Why do I need to wait until I’m 21?” at SmallTalksWI.org. #SmallTalksWI

Promote the Small Talks campaign on your personal, business, and/or organization's Instagram feed. Use the posts below.

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your Instagram feed.
  3. Use the text below the image to complete the post.

#1 (Download Instagram cancer image 1)

Mom and daughter on a kayak

Alcohol increases the risk for mouth, throat, voice box, esophagus, liver, colorectal, and breast cancer. That’s seven more reasons to talk with your kids about the dangers of underage drinking. Need help getting started? SmallTalksWI.org has small talk tips and more. #SmallTalksWI

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#2 (Download Instagram cancer image 2)

Father and son in a tent

Did you know that the more alcohol a person drinks and the earlier in life they start, the higher their risk of cancer? It’s true—and it makes having short, casual talks with kids about the dangers of alcohol even more important. It really works. Get small talk tips SmallTalksWI.org. #SmallTalksWI

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#3 (Download Instagram cancer image 3)

Father and daughter at a picnic

Small, casual talks about the dangers of underage drinking can make a big difference. That’s because kids really do listen. Research shows that starting around age 8 can help kids make positive choices—and reduce their risk for cancer. Learn more and get tips at SmallTalksWI.org. #SmallTalksWI

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#4 (Download Instagram cancer image 4)

Mom and daughter sitting on a sofa

Want to prevent underage drinking and help kids lower their risk for alcohol-related cancers? Have small talks. We can help you get ready to answer kids’ tough questions, like “Did you drink when you were a kid?” or “Why do I need to wait until I’m 21?” at SmallTalksWI.org. #SmallTalksWI

Promote the Small Talks campaign on your personal, business, and/or organization's Instagram feed. Use the posts below.

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your Instagram feed.
  3. Use the text below the image to complete the post.

(Download Facebook lock it up image)

Lock it up!

2 out of 3 teens say it’s easy to take alcohol from home. Caregivers who lock up their alcohol help prevent underage drinking. Get the facts at SmallTalksWI.org. #SmallTalksWI

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(Download Facebook more talks less drinking image)

More talks. Less drinking

About 90% of underage drinking is binge drinking. Talking to kids early can lead to healthy choices about alcohol. Get talk tips at SmallTalksWI.org. #SmallTalksWI

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(Download Facebook prevention starts early image)

Prevention starts early

65% of Wisconsin teens have tried alcohol. Talking with kids early makes a big impact on their future choices about alcohol. Get talk tips at SmallTalksWI.org. #SmallTalksWI

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(Download Facebook drinking affects thinking image)

Drinking affects thinking

Underage drinking can affect how kids’ brains develop. Alcohol damages areas responsible for learning, memory, and more. Get the facts at SmallTalksWI.org. #SmallTalksWI

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(Download Facebook today's a great moment image)

Adult playing catch with a child

Any moment can be a great time to talk to kids about alcohol. You’ll never strike out when you have a short, casual conversation about the risks of underage drinking. So, step up to the plate and start talking. Get talk tips and more at SmallTalksWI.org. #SmallTalksWI

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your Facebook page.
  3. Use the text below the image to complete the post.

(Download Facebook answer their questions about underage drinking image)

Answer their questions about underage drinking

When you explain to kids that drinking can be harmful, it’s natural for them to ask why adults sometime drink alcohol. And as a parent or caregiver, it can be a tricky to know how to respond. #SmallTalksWI can help. Go to SmallTalksWI.org for tips.

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(Download Facebook question 1 image)

Did you drink as a kid

We're helping you answer your kids’ toughest questions about underage drinking. Don’t let your past stop you from being honest with your child. If you drank as a teenager, acknowledge that it was risky and let them know that, today, much more is known about the harmful effects of alcohol on kids. You could even share stories about the consequences you faced. Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

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(Download Facebook question 2 image)

What if my friends ask me to drink


We're helping you answer your kids’ toughest questions about underage drinking. You can’t always prevent your child from being offered alcohol, but you can help them be prepared if it happens. Brainstorm and practice different responses, such as “No, thanks! I have a game tomorrow.” or “Thanks, but I want to keep a clear head tonight.” Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

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(Download Facebook question 3 image)

Why do I need to wait until I'm 21 to drink

We're helping you answer your kids’ toughest questions about underage drinking. Trying to explain why it’s important to wait? Stay calm and discuss the dangers without scaring your child. Tell them there are several reasons, including that it’s against the law, that drinking can be harmful to their still-developing brain and body, and that young people who drink are more likely to become depressed. Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

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(Download Facebook question 4 image)

If alcohol is bad, why do you drink

We're helping you answer your kids’ toughest questions about underage drinking. Worried about being put on the spot? Explain that, while it is always harmful when children drink, it is safe for most adults if they drink in moderation. “One glass of wine or one beer with dinner can be a nice treat for a grown-up, just like one piece of cake is for you. But I’m careful not to drink too much.” Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your Instagram feed.
  3. Use the text below the image to complete the post.

(Download Instagram question 1 image)

Did you drink as a kid

We're helping you answer your kids’ toughest questions about underage drinking. Don’t let your past stop you from being honest with your child. If you drank as a teenager, acknowledge that it was risky and let them know that, today, much more is known about the harmful effects of alcohol on kids. You could even share stories about the consequences you faced. Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

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(Download Instagram question 2 image)

What if my friends ask me to drink

We're helping you answer your kids’ toughest questions about underage drinking. You can’t always prevent your child from being offered alcohol, but you can help them be prepared if it happens. Brainstorm and practice different responses, such as “No, thanks! I have a game tomorrow.” or “Thanks, but I want to keep a clear head tonight.” Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

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(Download Instagram question 3 image)

Why do I need to wait until I'm 21 to drink

We're helping you answer your kids’ toughest questions about underage drinking. Trying to explain why it’s important to wait? Stay calm and discuss the dangers without scaring your child. Tell them there are several reasons, including that it’s against the law, that drinking can be harmful to their still-developing brain and body, and that young people who drink are more likely to become depressed. Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

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(Download Instagram question 4 image)

If alcohol is bad, why do you drink?

We're helping you answer your kids’ toughest questions about underage drinking. Worried about being put on the spot? Explain that, while it is always harmful when children drink, it is safe for most adults if they drink in moderation. “One glass of wine or one beer with dinner can be a nice treat for a grown-up, just like one piece of cake is for you. But I’m careful not to drink too much.” Get more talk tips here: https://www.dhs.wisconsin.gov/small-talks/start-talking.htm #SmallTalksWI

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your Facebook page.
  3. Use the text below the image to complete the post.

(Download Facebook protect your child's story image 1)

Protect your child's story: adult with child.

Any caring adult can be a powerful influence in preventing underage drinking and substance use. Start with small talks. Get talk tips at SmallTalksWI.org #SmallTalksWI

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(Download Facebook protect your child's story image 2)

Protect your child's story: adult with child.

We all play a role in a beautiful story. Help protect it with small talks about underage drinking and substance use. Get talk tips at SmallTalksWI.org #SmallTalksWI

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(Download Facebook protect your child's story image 3)

Protect your child's story: adult with child.

Parents and caregivers are a powerful influence in preventing underage drinking and substance use. Start with small talks. Get talk tips at SmallTalksWI.org #SmallTalksWI

-

(Download Facebook protect your child's story image 4)

Protect your child's story: adult with child.

Your child deserves a beautiful story of their own. Help protect it with small talks about underage drinking and substance use. Get talk tips at SmallTalksWI.org #SmallTalksWI

Instructions
  1. Download/save the image to your device.
  2. Upload the image to your Instagram feed.
  3. Use the text below the image to complete the post.

(Download Instagram protect our shared story image 1)

Protect our shared story: adult with child.

Any caring adult can be a powerful influence in preventing underage drinking and substance use. Start with small talks. Get talk tips at SmallTalksWI.org #SmallTalksWI

-

(Download Instagram protect our shared story image 2)

Protect our shared story: adult with child.

We all play a role in a beautiful story. Help protect it with small talks about underage drinking and substance use. Get talk tips at SmallTalksWI.org #SmallTalksWI

-

(Download Instagram protect our shared story image 3)

Protect your child's story: adult with child.

Parents and caregivers are a powerful influence in preventing underage drinking and substance use. Start with small talks. Get talk tips at SmallTalksWI.org #SmallTalksWI

-

(Download Instagram protect our shared story image 4)

Protect your child's story: adult with child.

Your child deserves a beautiful story of their own. Help protect it with small talks about underage drinking and substance use. Get talk tips at SmallTalksWI.org #SmallTalksWI

Promote the Small Talks campaign on your personal, business, and/or organization's Facebook page. Come up with your own creative ideas or use the posts below. Use #SmallTalksWI on all social media posts. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these Facebook posts.

Note: The short videos are animations with no sound on a continuous loop.

General

Start talking to your kids about underage drinking around age 8—and keep it up as they grow. Learn how at https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video


Talk tip #1

Your next small talk about underage drinking can happen anywhere: over dinner, in the car, or while you play video games. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video


Talk tip #2

New school, new friends. Kids can use alcohol to cope with stressful changes. Get them to talk about those feelings instead. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video


Talk tip #3

You don’t have to be an underage drinking expert to have a small talk. Just visit https://www.dhs.wisconsin.gov/small-talks/index.htm for talk facts and tips. #SmallTalksWI
Download and post this short video


Talk tip #4

Want to start a conversation about underage drinking? Ask about their friends, school lessons, or the ads they see on TV. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video

Promote the Small Talks campaign on your personal, business, and/or organization's Instagram feed. Come up with your own creative ideas or use the posts below. Use #SmallTalksWI on all social media posts. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these Instagram posts.

Note: The short videos are animations with no sound on a continuous loop.

General

Start talking to your kids about underage drinking around age 8—and keep it up as they grow. Learn how at https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video


Talk tip #1

Your next small talk about underage drinking can happen anywhere: over dinner, in the car, or while you play video games. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video


Talk tip #2

New school, new friends. Kids can use alcohol to cope with stressful changes. Get them to talk about those feelings instead. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video


Talk tip #3

You don’t have to be an underage drinking expert to have a small talk. Just visit https://www.dhs.wisconsin.gov/small-talks/index.htm for talk facts and tips. #SmallTalksWI
Download and post this short video


Talk tip #4

Want to start a conversation about underage drinking? Ask about their friends, school lessons, or the ads they see on TV. https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Download and post this short video

Videos

Promote the Small Talks campaign on your website or through presentations with local groups using these long-form videos. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these videos.

General campaign video (Length: 1 minute)

Watch this video with Spanish subtitles

Tips from talkers videos (Length: 2 to 3 minutes)

This series of videos is designed to encourage parents and other caring adults to talk to the kids in their life about the dangers of underage drinking. There are five videos. Each video explores a key challenge that parents and other caring adults face during their small talks journey, including how to work through stage fright to start having small talks, why preparing for small talks is key, why listening is an important part of small talks, why it is not important for small talks to be perfect, and why having lots of regular small talks over time is more effective than one big talk. These videos are intended to be used on websites. Go to the Small Talks: Tips from Talkers webpage to watch these videos.

Promote the Small Talks campaign on your personal, business, and/or organization's social media pages with these short-form videos. Come up with your own creative posts to go with these short-form videos or use the ideas below. Use #SmallTalksWI on all social media posts. Send an email to dhsdctssmalltalks@dhs.wisconsin.gov if you have questions or concerns about these videos.

Small Talks is how Wisconsin prevents underage drinking. Learn how these parents worked through their stage fright and started having short, frequent, casual conversations with their kids about alcohol. Get talk tips and more here: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Video 1: YouTube Video 1 | Download Video 1


Small Talks is how Wisconsin prevents underage drinking. Learn why these adults believe preparing for their short, frequent, casual conversations with their kids about alcohol is key. Get the facts on underage drinking in Wisconsin: https://smalltalkswi.org/ #SmallTalksWI
Video 2: YouTube Video 2  | Download Video 2


Small Talks is how Wisconsin prevents underage drinking. Listening is important when having short, frequent, casual conversations about kids about alcohol. More tips at: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Video 3: YouTube Video 3 | Download Video 3


Small Talks is how Wisconsin prevents underage drinking. Hear why it’s not important for your short, frequent, casual conversations about alcohol with kids to be perfect. Get talk tips and more at: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Video 4: YouTube Video 4 | Download Video 4


Small Talks is how Wisconsin prevents underage drinking. Hear why having lots of short, casual talks over time about alcohol with kids is more effective than one big talk. Get talk tips and more at: https://www.dhs.wisconsin.gov/small-talks/index.htm #SmallTalksWI
Video 5: YouTube Video 5 | Download Video 5


Here's a reminder for adults: Summer fun with kids is the perfect time for small talks. Small talks are one way we all can prevent underage drinking and support healthy youth development. Get talk tips and more at SmallTalksWI.org. #SmallTalksWI #summer #healthandwellness
Video 6: YouTube Video 6 | Download Video 6


Kids start having opinions about drinking alcohol as early as 8 years old - partly based on what they see their parents doing. So think about your drinking habits, and how you can model healthy choices for your children. #SmallTalksWI
Video 7: Download Video 7  


Parents and caregivers: Your alcohol drinking habits become your child's alcohol drinking habits. #SmallTalksWI
Video 8: Download Video 8


Research shows that the actions of adult role models are the number one reason that kids don’t drink. Lead by example. #SmallTalksWI
Video 9: Download Video 9

Get information from our campaign partners

Want to keep up with the latest on underage drinking in Wisconsin or find out about innovative programs and best practices? Check out these resources.

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Last revised May 1, 2024