WIC Farmers' Market
Nutrition Program

The goals of the Wisconsin WIC Farmers' Market Nutrition Program (FMNP) are: 

• to provide WIC participants with checks to purchase locally-grown fresh fruits, vegetables and herbs at farmers' markets;

• to provide WIC participants with nutrition education and the resources to encourage the consumption of fresh fruits, vegetables and herbs; and

• to increase the awareness and utilization of farmers' markets.

The WIC FMNP provides a one-time food benefit per growing season to WIC families. Each family receives checks that are redeemed at local farmers’ markets  from June through October. Approximately 1,000 farmers currently participate in this program.

Resources

• The WIC FMNP has many resources available to learn
  how to shop for, prepare and store fresh fruits, vegetables, and herbs.

• Farmers' market locations and other information is available by contacting a local project. To view the statewide directory of WIC projects listed by county, go to Project Directory.

• USDA compiles an annual list of Farmers' Markets in Wisconsin. (exit DHS)  

• Information for market managers.

• Information for farmers.

• FMNP evaluation report for 2007 (PDF, 52 KB)  

14 Carrot Gold Award 

The 14 Carrot Gold Award recognizes individuals and organizations that promote increased fruit and vegetable consumption in Wisconsin.

In accordance with Federal law and U. S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, D.C. 20250-9410 or call (800) 795-3272 or (202) 720-6382 (TTY). USDA is an equal opportunity provider and employer.

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Last Revised:  August 24, 2009