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Wisconsin Tobacco Prevention & Control Program

Current Tobacco Media Campaigns

"Everybody Smokes When Anybody Smokes" Campaign

The new "Everybody Smokes When Anybody Smokes" media campaign focuses on the dangers of secondhand smoke, particularly to families and children.  The campaign is geared towards African American, Hispanic/Latino, Native American, Hmong, and low socio-economic populations.  Campaign components include radio, bus, and billboard advertising.  More information is available at the campaign's Facebook page (Exit DHS).

"You Are Not Sheep" Smokeless Tobacco Campaign

The new "You Are Not Sheep" media campaign educates Wisconsin teens on the dangers of smokeless tobacco products like chewing tobacco and Snus.  The campaign includes radio and online advertising.  The ads focus on the tobacco industry's manipulation of teens, as well as the health effects and social consequences of smokeless tobacco use.  Youth can get more information on smokeless tobacco by visiting the campaign's Myspace page (Exit DHS).  

2008 Fighting Against Corporate Tobacco (FACT) Campaign

The FACT They Killed 8000 campaign was created by FACT youth over the course of brainstorming sessions held in Appleton, Hudson, Madison, Milwaukee and Minocqua, and the campaign TV ad stars five “FACTors” from across Wisconsin.  The ad takes the viewer through a Wisconsin town of 8,000 people that’s been completely wiped out and concludes by revealing that 8,000 Wisconsinites are killed by Big Tobacco every year.  

Tobacco Media Campaign Archive

View past media campaigns related to tobacco control and prevention.

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Last Revised: September 25, 2009